Spotlight On Business – Janine Friedman

The Levittown Chamber of the Commerce would like to introduce what we would like to call an honorary member who did an extraordinary presentation at one of our meetings. The topic was “Protecting your Energy Levels During the Pandemic” with a presentation by Janine Friedman whose company is Choice Training and Coaching Solutions located at 280 Main Street in Farmingdale.

Friedman started her company eight years ago but has been coaching for over 13 years. She has been married for 26 years to her husband Scott and they have two college age children and a lovable dog.

Friedman’s Mission Statement is simple – to serve my clients by guiding them through a journey of self-discovery.

In our interview she stated that she coaches “stressed out” professionals who want to work smarter, lead better and live happier.

Friedman truly believes the client is the expert in their life and it is her job to draw that expertise out with the right kinds of questions…she listens, provides perspective, support and accountability, all aimed at helping clients reach their goals and get from where they are to where they want to be. She mentioned that this often involves partnering with them to remove obstacles, uncover blind-spots and let go of limiting beliefs.

Friedman feels that what makes her different from other coaches is that she coaches the person, versus the problem. This helps create long-lasting, permanent change. She has also been told that her natural ability to stay present with a client makes her different than other coaches.

Friedman wants to emphasize that some people may have a hazy idea of what coaching is. She has often compared it to driving a car. You can tell a person what it’s like, but until you get behind the wheel yourself, you won’t really know. This is why she always offer a free 55-minute exploratory coaching for anyone who would like to test-drive coaching. You can book a session on her calendar right here: or she can be reached at [email protected] or 516-586-3302. Her website is:

Friedman also mentioned that she would be happy to offer discounted pricing to any Levittown Chamber Members!